Why a show instead of more paid marketing?
Paid marketing only works while you pay for it. A show builds a library you own, with episodes and clips that keep getting found in search and AI tools after they’re published. It also comes straight from the person who knows the subject best. We draw that expertise out in conversation and handle production and distribution.
How do we know if a show is worth the cost?
Start with what one new client is worth to you. Audio starts around $20,500 for the first year and audio and video around $44,500, setup included. If one client is worth more than that, the show only has to help close one deal to pay for itself. We report monthly in a simple custom dashboard on discovery, engagement, and how the library is being used in sales, so you can see what it’s doing.
Will a show help us show up in Google and AI search?
It gives you a better chance. YouTube is owned by Google, video appears in Google results, and podcast apps index every episode. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews draw on published, indexed material. A library of specific answers in your own words gives them more to find. We handle the titles, descriptions, and chapters that make each episode easy to index. No one can guarantee placement.
Do you guarantee views or pipeline?
No. We agree on the audience and purpose, build a consistent publishing program, and report on what it is doing every month. Content can support discovery and trust; no one can promise a specific audience or sales result.
Can we start with audio only?
Yes. Audio starts with a one-time $2,500 setup fee, then from $1,500 per month for two or more episodes. We develop the concept, record on location, edit and mix your episodes, and distribute them to podcast platforms. Each episode includes a promo video of up to 30 seconds. Recording cadence, episode length, revisions, term, and travel are confirmed in your proposal.
What’s the difference between audio and video?
Audio is a podcast with no cameras. We record professional audio on location and make one promo video per episode, up to 30 seconds. Audio + Video adds custom-fit production with cameras and lighting, full episodes on YouTube with complete packaging, and short-form videos every month. Every video episode also gets an audio edition mixed for podcast listening.
Why a twelve-month term for video?
A recurring show needs time to build a useful library and a dependable cadence. Video runs on a 12-month minimum term.
How much time does our team need?
Audio sessions can take 1 hour with one engineer and typically require 15–30 minutes of a host’s or guest’s time per episode. Video takes about 30 minutes of your time per episode. Most audio and video sessions take 1–3 hours from our team’s arrival to exit. Larger productions with guests, multiple setups, or longer episodes need a half-day. Beyond that, plan on light preparation and approvals.
Who should host the show?
Someone with experience, a point of view, and the willingness to show up regularly. It may be a founder, technical leader, or another expert your buyers would benefit from hearing.
Do we need a studio?
No. We can film at your office, shop, or another appropriate location. We handle the production setup and agree on the space beforehand.
Who owns the channel and footage?
You do. Your channel, raw footage, finished episodes, artwork, and documented format remain yours.
Can you take over an existing show?
Often. We start by reviewing the format, back catalog, packaging, and publishing process, then agree on what to rebuild.