Let’s talk

Your best sales pitch
is stuck in your head

A show gets it out. You give us about 30 minutes per episode. We turn it into episodes and clips, publish them where your buyers already look, and build a library your sales team can use every week. You bring the expertise. We build the format and run the show.

Spend on something that keeps working

Paid marketing only works when you pay for it

Your competitors fight over ad space and send the same emails. A show is something you own. Every episode turns into clips, posts, and sales follow-ups, and Google, YouTube, and AI tools keep finding it for years.

You know this better than any agency

A consultant or marketing agency has to learn your subject before they can write about it. You already know it. Our job is to get it out of your head and in front of your buyers.

One client can pay for the year

Audio runs about $20,500 for the first year, setup included. Audio + video runs about $44,500. If a new client is worth more than that, the show only has to help close one deal.

We work across industries with one rule: a show must have a POV

Your buyers can listen on the drive to work, out for a walk, or between meetings. Audio gives your expertise room to land without asking for a screen. You’ll like how you sound.

Turndown / Listening roomProduced by Alex & Mark

Forj Medical

Inside the Build

Medical device manufacturing · 1-minute excerpt

What it does for your team

For owners

You’re the best salesperson the company has, and you can’t be in every meeting. The show puts your thinking in front of buyers you’ll never meet in person.

For operators

Your team answers the same questions every week. The show answers them once, on the record, in a form sales can send and new hires can learn from.

For marketers

You get the expert on the record every month without chasing them for time. We handle production and distribution, and your team keeps control of the strategy.

Let us build the podcast you’ve been meaning to start

This is the easy way to start a show worth following. Begin with audio. When you’re ready for cameras, we build video on the concept and format you already have.

The Show: Audio

From $1,500/mo

$2,500 one-time setup · 2+ episodes per month

  • Show concept, format, and episode preparation
  • On-location recording with professional audio
  • Editing, mixing, mastering, and a branded intro and outro
  • Titles, descriptions, and publishing to the podcast platforms where your buyers listen
  • One promo video per episode, up to 30 seconds
  • Monthly reporting in a simple custom dashboard
Book a call about audio

Recording cadence, episode length, revisions, term, and travel are confirmed in your proposal.

The Show: Audio + Video

From $3,000/mo

$8,500 one-time setup · 2+ episodes per month · 12-month term

  • Everything in Audio
  • Custom-fit production packages that include cameras, lighting, full episode edits, and distribution to YouTube with complete packaging: titles, thumbnails, descriptions, and chapters
  • Short-form videos every month
  • Channel setup, distribution management, and creative development
Book a call about video

Scope, travel, and taxes are confirmed in your proposal.

What’s it like working
with Turndown?

Our team combines decades of professional audio and video production work with award-winning creative experience with B2B and B2C content. You get Madison Avenue capabilities with Hennepin Avenue work ethic.

  1. 4–6 weeks out

    Kickoff

    Two meetings on your business, your story, and your expertise. Then we build the show and your private client hub. Everything is approved a week before we record.

  2. Day of

    Recording

    We bring all the gear. Most audio and video sessions take 1–3 hours from our team’s arrival to exit. Your part is about 30 minutes per episode, 15–30 for audio.

  3. Within 1 week

    Edit and publish

    You get a transcript, the full edit, and the first promo to approve. Then we publish to your podcast and video channels.

  4. Every month

    Reporting

    A simple custom dashboard on discovery, engagement, and how the library is being used in sales. We update it every month for 12 months minimum.

A few good questions

Why a show instead of more paid marketing?

Paid marketing only works while you pay for it. A show builds a library you own, with episodes and clips that keep getting found in search and AI tools after they’re published. It also comes straight from the person who knows the subject best. We draw that expertise out in conversation and handle production and distribution.

How do we know if a show is worth the cost?

Start with what one new client is worth to you. Audio starts around $20,500 for the first year and audio and video around $44,500, setup included. If one client is worth more than that, the show only has to help close one deal to pay for itself. We report monthly in a simple custom dashboard on discovery, engagement, and how the library is being used in sales, so you can see what it’s doing.

Will a show help us show up in Google and AI search?

It gives you a better chance. YouTube is owned by Google, video appears in Google results, and podcast apps index every episode. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews draw on published, indexed material. A library of specific answers in your own words gives them more to find. We handle the titles, descriptions, and chapters that make each episode easy to index. No one can guarantee placement.

Do you guarantee views or pipeline?

No. We agree on the audience and purpose, build a consistent publishing program, and report on what it is doing every month. Content can support discovery and trust; no one can promise a specific audience or sales result.

Can we start with audio only?

Yes. Audio starts with a one-time $2,500 setup fee, then from $1,500 per month for two or more episodes. We develop the concept, record on location, edit and mix your episodes, and distribute them to podcast platforms. Each episode includes a promo video of up to 30 seconds. Recording cadence, episode length, revisions, term, and travel are confirmed in your proposal.

What’s the difference between audio and video?

Audio is a podcast with no cameras. We record professional audio on location and make one promo video per episode, up to 30 seconds. Audio + Video adds custom-fit production with cameras and lighting, full episodes on YouTube with complete packaging, and short-form videos every month. Every video episode also gets an audio edition mixed for podcast listening.

Why a twelve-month term for video?

A recurring show needs time to build a useful library and a dependable cadence. Video runs on a 12-month minimum term.

How much time does our team need?

Audio sessions can take 1 hour with one engineer and typically require 15–30 minutes of a host’s or guest’s time per episode. Video takes about 30 minutes of your time per episode. Most audio and video sessions take 1–3 hours from our team’s arrival to exit. Larger productions with guests, multiple setups, or longer episodes need a half-day. Beyond that, plan on light preparation and approvals.

Who should host the show?

Someone with experience, a point of view, and the willingness to show up regularly. It may be a founder, technical leader, or another expert your buyers would benefit from hearing.

Do we need a studio?

No. We can film at your office, shop, or another appropriate location. We handle the production setup and agree on the space beforehand.

Who owns the channel and footage?

You do. Your channel, raw footage, finished episodes, artwork, and documented format remain yours.

Can you take over an existing show?

Often. We start by reviewing the format, back catalog, packaging, and publishing process, then agree on what to rebuild.

Get your best pitch
out of your head

In 30 minutes we’ll talk through what your buyers keep asking, what your show could sound like, and whether audio or video fits.

Book a 30-minute call