Turndown is a brand and video agency based in the Twin Cities, Minnesota. Every engagement has a published price and a defined scope, so you can compare your options before the first conversation.
Compare your options$7,500–$20,000 · 30 days
Brand positioning, a messaging system, and a competitive market map covering three key competitors. Priced by company stage: $7,500 under $2M in annual revenue, $12,500 from $2M to $20M, and $20,000 above $20M.
Explore the Foundational Sprint$10,000 · 30 days
Five core pages with positioning, copy, custom design, structured data, analytics, working forms, launch, and the first month of support. Additional pages, ecommerce, and complex integrations are scoped separately.
Explore the Website Sprint$15,000 · 30 days
One local shoot day, a 3–5 minute brand film, three supporting pieces, captions, music, one revision round, and a distribution plan. Bundle it with the Website Sprint for $22,000.
Explore the Story SprintFrom $1,500 a month
Audio starts at $1,500 a month plus a $2,500 setup fee, with two episodes a month and a promo video of up to 30 seconds for each. Video and audio starts at $3,000 a month plus an $8,500 setup fee on a 12-month term, with one recording session, two episodes, and five or more short clips a month. A six-month term is available at a higher monthly rate.
Explore The ShowThere is more than one good way to get this work done. Here is how a Turndown sprint compares with hiring a freelancer, retaining a larger agency, or building the capability in-house.
| Option | How it’s priced | Who sets the strategy | Who does the work | Timing | A good fit when |
|---|---|---|---|---|---|
| A freelancer | Day or hourly rate | Usually you | The freelancer you hire | Depends on their availability | You have a clear brief and need skilled hands |
| A Turndown sprint | Published fixed price | Turndown’s co-founders, with your team | Alex Rollins and Mark Edwards, start to finish | 30 days | You need the story and the finished work built together |
| A larger agency | Custom quote, often a monthly retainer | An agency strategy team | An account team and specialists | Set by the scope | You need many channels running at once |
| An in-house hire | Salary, benefits, and tools | Depends on the hire | Your employee | Ongoing | You have steady work all year |
If a freelancer, a larger agency, or your own team is the better fit, we will say so.
Turndown’s Foundational Sprint costs $7,500 for companies under $2M in annual revenue, $12,500 for companies between $2M and $20M, and $20,000 above $20M. It takes 30 days and delivers brand positioning, a messaging system, and a competitive market map.
The Website Sprint is $10,000 for five core pages: home, about, services overview, one service detail page, and contact. Positioning, copy, custom design, structured data, analytics, forms, launch, and the first month of support are included. More pages, ecommerce, and complex integrations are quoted separately.
The Story Sprint is $15,000. It covers strategy, one local shoot day, a 3–5 minute brand film, three supporting pieces, captions, music, sound, one revision round, and a distribution plan. Travel outside the local area and applicable taxes are quoted before booking.
An audio show starts at $1,500 a month plus a $2,500 setup fee, for two episodes a month with a short promo video for each. A video and audio show starts at $3,000 a month plus an $8,500 setup fee on a 12-month term, for two episodes and five or more short clips a month. Your company owns the channel, the footage, and the finished episodes.
Yes. The Website Sprint and Story Sprint can be bundled for $22,000. Each sprint is also a complete engagement on its own, so you can start with one and decide on the next later.
No. The three sprints are standalone 30-day engagements with no automatic next project. The Show is the one ongoing engagement, with a 12-month standard term for video.
Applicable taxes and travel outside the local area are additional. Larger scopes, such as multi-day shoots, documentaries, scripted campaigns, ecommerce, and extra pages, are quoted before we start.
We think buyers should be able to compare their options before the first call. A published price and a defined scope let that conversation focus on the work.
That’s what the first conversation is for.
Talk it through