Positioning your team can use
A clear answer to what you do, who it is for, and why buyers should choose you. Specific enough to guide a decision. Simple enough to repeat.
Find the words
that make it click
Your team knows what makes the business valuable. Buyers should be able to understand it just as clearly. The Foundational Sprint gives you positioning, messaging, and a competitive market map you can put to work.
See what’s includedOne clear story
Across the whole business
Messaging that travels
The language for your homepage, sales deck, outreach, content, and recruiting. Your team can adapt the story without reinventing it.
A market map with a point of view
An examination of three key competitors and the alternatives your buyers consider. See where the category sounds the same and where your business has something different to say.
What the 30 days look like
- Week 1
Hear the business
Three senior-leader interviews, a brand audit, and an initial look at your competitive landscape.
- Week 2
Test the story
Interviews with three to five team members, competitor research, and an optional customer conversation.
- Week 3
Make it concrete
A first-round presentation of your positioning, messaging, and market map. We work through the decisions together.
- Week 4
Put it to work
Final deliverables, a 60-minute walkthrough, and a clear recommendation for what to build next.
One defined engagement
Priced for the work involved
Early stage
Under $2M annual revenue
$7,500A clear foundation for a business finding its place in the market.
Growth
$2M–$20M annual revenue
$12,500Alignment across a growing team, a broader offer, and more buyer questions.
Established
$20M+ annual revenue
$20,000Positioning across business units, executive perspectives, and a more complex market.
Applicable taxes and any travel are additional. We confirm your scope and price before kickoff.
Less explaining
More moving things forward
For marketing
A stronger brief for the website, campaign, or content program. Fewer rounds spent debating what the company is trying to say.
For sales
A story buyers can repeat to the people who were not in the room. A shared language for the problem, your value, and the reasons to believe it.
A few good
questions
Do we need this before a website or film?
When the story is unclear, start here. If your positioning already works, we can move directly into the Website Sprint, Story Sprint, or The Show. We will help you choose the right starting point.
Can our own team use the deliverables?
Yes. You receive the positioning, messaging, and market map to use across your business. You can execute with your team, existing partners, or Turndown.
Is the customer interview required?
No, but it is useful. A good customer can tell us what made the decision feel clear, credible, and worth making.
What happens after 30 days?
You leave with a complete engagement and a recommendation. There is no automatic next project or ongoing retainer.
Who leads the work?
Alex Rollins leads positioning and brand strategy. Alex and co-founder Mark Edwards stay close to the engagement and the decisions that follow.
What do people
keep missing?
Let’s explore what people don’t get. We’ll figure out what needs to happen next.
Talk it through