Let’s talk

We want to tell
your story

A 2–3 minute documentary about your business, filmed in one day at your place. A polished brand and sales asset for your website, social media, and email marketing. One video can create a library of sales and marketing materials.

See what’s included

What you get
for $5,000

The story, worked out first

A 1-hour discovery call to get to know you and the business. We build an idea of the story before we show up.

One day at your location

A 1–2 person crew with lighting and camera equipment. We come to you and film the people and the place behind the business.

A finished 2–3 minute film

Edited and ready for your website, social media, sales follow-up, and email marketing.

Short-form cuts and a library of stills

Cuts sized for social, plus stills pulled from the footage for your website, social media, newsletters, and sales materials.

How it works

  1. Step 1

    Discovery call

    One hour to learn the business, the people, and what makes the story worth telling.

  2. Step 2

    Story

    We shape the story and plan the day around it: who we talk to and what we film.

  3. Step 3

    Shoot day

    One day at your location with a 1–2 person crew, lighting, and cameras.

  4. Step 4

    Edit and deliver

    We edit, finish, and hand over a 2–3 minute documentary ready to use.

What it does
for your business

Buyers get it before the first call

A film shows who you are, how you work, and why it matters. Prospects show up already knowing what makes you different.

Sales gets something worth sending

Your team sends it after the meeting to the people who weren’t in the room, and it makes the case the same way every time.

A year’s worth of marketing content

A 2–3 minute documentary can fuel a year’s worth of marketing content and lasts years on its own. Cut it into clips for your website, social media, email, and presentations. $5,000 is a promotional price when you book a call by December 15. Most mini documentaries we produce start at $15,000 and go up.

Who you’re working with

Our documentaries have driven ROI for companies big and small. Our team has directed for Nestlé, Squarespace, the US Navy, Mondelez, the NCAA, and dozens of CPG brands, plus companies in medical devices, real estate, manufacturing, and technology.

See the kind of
stories we tell

See more on YouTube

A few good
questions

What is a mini documentary?

A 2–3 minute film about your business, told by the people who run it. Turndown, a brand and video agency in the Twin Cities, Minnesota, films it in one day at your location and edits it into a polished brand and sales asset. Prices start at $5,000 when you book a call by December 15.

How much does a mini documentary cost?

Turndown’s promotional price is $5,000 for a 2–3 minute documentary, short-form cuts for social, and a library of stills from the footage. That includes a discovery call, story development, and one day of filming at your location with a 1–2 person crew. The promotional price applies when you book a call by December 15. Most mini documentaries we produce start at $15,000 and go up. Travel, lodging, and sales tax are added. More interviews or locations add cost.

Why is it only $5,000?

It’s a promotional price for companies that book a call by December 15. Most mini documentaries we produce start at $15,000 and go up. AI has lowered our costs, so we can offer this price and still deliver a high-quality film. We pass those savings along to companies like yours.

Where can we use it?

Your website, social media, newsletters, email marketing, presentations, and sales follow-up. The film, the short-form cuts, and the stills can fuel a year’s worth of marketing content.

Do you travel outside the Twin Cities?

Yes. We come to your location. Travel and lodging are added to the price and confirmed before we book.

What do you need from us?

An hour for the discovery call, and a day when we can film you, your people, and your place.

How is this different from the Story Sprint?

The Story Sprint is a $15,000, 30-day engagement with a 3–5 minute brand film, three supporting pieces, and a distribution plan. A mini documentary is one shoot day and one 2–3 minute film.

What comes next depends on what you need

Story Sprint

Make your business make sense on film

Website Sprint

Give buyers a clearer path to yes

The Show

Give buyers a reason to keep coming back

Who’s behind
the camera

Alex Rollins, co-founder of Turndown

Alex Rollins

Alex Rollins is the co-founder of Turndown. Alex started Turndown after a decade leading award-winning video teams for some of the world’s most talked-about brands and agencies, from the bleeding edge of cultural documentary content to viral content and global ad campaigns. Alex is a world-class storyteller and has moved markets and driven millions in revenue with his craft.

Alex’s mission is to bring a high standard of excellence, clear creative vision, and experience as a director, producer, and photographer to companies like yours that don’t often make documentaries. That wasn’t possible 5 years ago. AI means we can run a video company with lower overhead and lower fixed costs, and we are passing them along to you.

What’s the story
behind your business?

Tell us about the business. We’ll figure out the story together.

Talk it through