The question
Where does C-PACE fit in a real project? Buyers need context before a financing tool becomes a useful option.
Chameleon of
the Cap Stack
A complex financing tool, explained through a conversation people can follow.
Watch the filmPACE Loan Group · Film by Turndown
Make the business
easier to understand
The approach
Build the conversation around the questions a buyer would ask. Put the financing in the context of a project, with enough room to explain the thinking.
A story with somewhere to go
The film gives marketing and sales a useful explanation to share. It is also part of a wider opportunity to keep answering the questions the category brings up.
Keep watching
Have something
worth explaining?
Let’s explore what people don’t get. We’ll figure out what needs to happen next.
Talk it through