Positioning
Complex businesses tend to explain themselves in a way only insiders can follow. I find the one idea that makes the rest click, then build the language your team and your buyers can repeat.
Nice to meet you
I’m Alex
I’m Alex Rollins, co-founder of Turndown in the Twin Cities. We work with businesses that have a lot to explain, and we make their expertise easier to buy through positioning, websites, films, and shows.
Where I’m
most useful
Getting found by search and AI
Buyers ask search engines and AI tools before they ask a salesperson. I build the pages, films, and shows that give those answers a source, so the first call starts with a buyer who already understands what you do.
Films and shows
A film that makes a complicated business make sense, or a recurring show that gets your expertise out of your head and in front of buyers. You bring the knowledge. We handle production and publishing.
Ads
I make ads too. Our ads have won awards and driven millions in revenue, and for the right client they extend everything above.
Experience
More than a decade of marketing and advertising, most of it in creative direction. I have led award-winning work for major brands, launched brands into new categories, and helped companies from the Fortune 10 to local businesses say what they do in one breath.
Before marketing, I was a musician. I released music as Denny and passed 10 million streams.
- Now
- Co-founder of Turndown, with Mark Edwards
- Focus
- Positioning, brand strategy, and creative direction
- Industries
- Medical devices, healthcare, manufacturing, CPG, financial services, law, construction, home services, software, real estate, education, and nonprofits
- Based in
- The Twin Cities, Minnesota
- Reach me
- alex@turndown.co
Recent work
What’s hard to explain
about your business?
Book 30 minutes and tell me about it. If a different scope or partner makes more sense, I will say so.
Book 30 minutes