▸ About

Who's behind Turndown.

Turndown is a media studio in the Twin Cities, founded in 2023 by Alex Rollins and run with Mark Edwards. We build and operate YouTube channels, shows, and websites — and the positioning underneath them — for complex companies in medtech, manufacturing, financial services, aerospace, and logistics. Clients across the U.S.

Two senior operators. Fifty-five-plus years between them. AI as leverage instead of headcount. The two people on the first call are the two people who run the engagement.

Book a call → See the work

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▸ Founder

Alex Rollins

Founder. Creative director. The one on camera.

Alex leads positioning, brand strategy, and every Turndown engagement. A decade-plus of award-winning creative direction before this — launching brands into new categories, and getting Fortune 10 companies and local businesses alike to say what they do in one breath.

He's the on-camera voice of Turndown's YouTube channel and the strategic voice behind its thesis: YouTube is compounding infrastructure, and the company buyers can understand fastest wins the deal.

Also CMO of The Channel Standard, a telecom channel intelligence platform. Twin Cities, Minnesota.

LinkedIn ↗ YouTube ↗ Book a call ↗

▸ Partner

Mark Edwards

Partner. Go-to-market operator.

Mark's lane is the operating discipline that turns a strategy into sustainable pipeline: the go-to-market plan, the cadence, and the monthly read on what's working.

A long career in public relations and communications before Turndown. Fortune 10 brands, regional powerhouses, and local businesses you see everywhere.

▸ How We Think

Four things we believe.

YouTube is infrastructure, not content marketing.

A video is discoverable for years. A campaign resets to zero. We build assets, not activity.

The recommendation layer is the new search.

Buyers find complex companies through YouTube and AI answer engines now. If you're not in that layer, you're invisible to the people researching before they ever talk to sales.

Systems, not content.

We build the engine that produces content and hand it over. The system is the asset. The videos are artifacts.

Clarity is the lever.

Understanding compounds faster than attention. The company that helps buyers understand fastest wins the deal.

▸ For the Record

Not a video production company.

Not a creative agency. Not a content marketing shop.

The moment a buyer files us under "video vendor," we're competing on day rates and reels. We'd rather compete on whether your pipeline shows up pre-sold.

▸ You've Seen Our Work