What you get
Every engagement follows the same structure. We build a single source of truth for what your company says, who it says it to, and how that compounds across every channel and every dollar you spend next.
A single, repeatable answer to what you do, who it's for, and why it matters. Written for the way real buyers describe their problems and the way tools like ChatGPT, Gemini, and Claude surface answers. We make the internet understand what you do.
A documented framework with the exact language to use across your homepage, sales materials, LinkedIn and social presence, emails, ad copy, and recruiting materials. This practical, clearly defined, role-oriented product is the bedrock of your marketing initiatives and defines your clear advantage in the market.
We find your top three competitors and deeply analyze them: how they position, where they're weak, what white space exists in the category, and the specific lanes you can credibly own that others can't. During this analysis, we look beyond direct competition and find other businesses with market share in your key business offering. This is the strategic context behind your positioning and messaging.
▸ The 30 Days
Crystal clear. Same cadence every time.
The Foundational Sprint is scripted on purpose. We've productized the process so that we run consistent diagnostics across all engagements. This means you get cleaner data and our pattern recognition gets sharper.
Senior Diagnostic
- • 60-min interviews with 3 senior leaders
- • Brand audit and intake docs
- • Initial competitive market scan
Field Interviews
- • 30-min interviews with 3-5 other team members
- • 30-min customer interview (optional but strongly recommended)
- • Competitive teardown of three top peers
R1 Delivery
- • First-round positioning, messaging, market analysis presentation
- • An in-depth, live walkthrough and conversation with your team
- • We capture feedback, answer questions, and refine our work
Final Deliverables
- • Finalized positioning, messaging architecture, and market map
- • 60-min strategy walkthrough
- • Recommendations on what to build next
▸ Who's Behind It
The operators.
Alex Rollins and Mark Edwards. Two senior brand, media and marketing operators with 55+ years of combined experience sharpening publicly-traded Fortune 10 brands, regional powerhouses, and local businesses you see everywhere.
Alex's specific lane is positioning and brand strategy, after a decade of winning awards around the world for launching brands into new categories and helping businesses speak clearly about their value. Mark's lane is the go-to-market operating discipline that turns a strategy into sustainable pipeline.
▸ You've Seen Our Work
▸ Pricing
We price based on three revenue stages.
The complexity and downstream impact of the work scales with company size. Pricing scales with it (plus applicable sales tax and any travel).
Under $2M annual revenue
Lean engagement sized for founders building a positioning foundation before scale.
$2M to $20M annual revenue
This is a multi-stakeholder diagnostic, sharper competitive analysis, and roadmap depth that growth-stage execution needs.
$20M+ annual revenue
We align with your executive team through cross-business-unit complexity and deep market analysis. This is the full Foundational Sprint for mature companies repositioning to compete more uniquely.
▸ After the Foundational Sprint
The Foundational Sprint is the start. Not the end.
Once the positioning, messaging, and market map are locked, the deliverable tells us exactly what to build next. We scope each path post-diagnostic, so you only pay for the work the Foundational Sprint says you actually need.
Common next steps
A 30-day site rebuild on your new positioning. Sharp copy, custom design, AI search optimization. From $10,000.
A 30-day video sprint that makes your story watchable. One brand hero plus three talking-head pieces from a senior-director-led shoot day, with a system to keep them compounding. $15,000.
When the new positioning needs the visual identity to match. Logo, color, typography, and a documented brand system. Scoped per engagement.
Brand hero films, documentary series, podcasts, ongoing content engines. Productized cadences scoped to the strategy, built to compound the positioning across channels.
Monthly retainer for execution help on what the roadmap recommends. Strategic thought partnership plus the production work to keep the positioning live and evolving. Sized to your stage.
▸ FAQ
Common questions.
Because the website and video work compound on the positioning, not the other way around. A site or video built on sharp positioning is a multiplier for every marketing dollar you spend next. The same site or video built on fuzzy positioning is a budget you have to redo in 18 months. The Foundational Sprint is the work that makes everything downstream cheaper, faster, and more effective.
Yes. We don't require it, but if we can get 30 minutes with one of your best customers, everything sharpens. Customers offer candor and objectivity, but more importantly insight that's not possible from even the wisest of leadership teams. We're executive leaders ourselves, so we navigate sensitive client relationships and make sure their involvement is a great experience.
You get the deliverables and a recommendation on what to build next. The Position/Messaging Roadmap tells you what to update on your website, what to say on your homepage, what to script for video, what to lead with in sales. From there: you can hand the roadmap to your existing team and execute internally, or work with us on the next layer (Website Sprint, Story Sprint, identity, content systems). No pressure. The Foundational Sprint is a complete engagement.
Because complexity and downstream impact scale with company size. An early-stage founder running a $1M business has fewer stakeholders, a smaller competitive set, and a simpler positioning surface. A $30M company has multiple business units, executive alignment to manage, and a more crowded category. Same scope, same deliverable, same 30 days — three prices because the work isn't the same effort or the same value to deliver.
We run 6 Foundational Sprints at a time, max. Tell us about your business and we'll let you know the next available start date.
R1 in week three exists exactly for this reason. We deliver a first-round version, walk your team through it live, capture feedback, and refine for week four. Most positioning shifts happen during R1, not after. The diagnostic is sharper than what you'd land on internally because we ask the questions you're too close to ask. Our team is familiar with various business operating systems, team complexities, and industries with strong compliance needs like healthcare, medical technology, manufacturing, finance, real estate, and law.
▸ Start a Foundational Sprint
Tell us where you're stuck.
We'll get back to you within one business day with a quick read on whether the Foundational Sprint is the right call and which pricing tier fits. If it's not the right shop, we'll say so and point you to someone who is.