▸ Why Now
Three reasons this is the right window. And the right partner.
Everyone in your category looks the same online.
Pull up the websites of your three biggest local competitors. They all use the same templates, the same stock photos, the same "Family Owned Since 1987" headline. The companies that win the next ten years are the ones that don't look like everyone else. We make yours the one that sounds like a company you'd want to call.
The AI search window is open right now.
People aren't just Googling "HVAC near me" anymore. They're asking ChatGPT and Gemini "who's the best HVAC company in Minnetonka?" and getting answers shaped by how websites are written and structured. Most of your competitors haven't noticed. The companies that fix their sites for it in the next 12 months get found. The ones that wait two years are invisible.
You're paying for operators with AI, not AI selling itself.
Most cheap web work right now is AI fluff with nobody good at the wheel. Most expensive work is a slow agency where AI never enters the room. We're senior brand and marketing operators using AI as leverage. That's why we can charge $10K for what other shops charge $30K for, and ship in 30 days instead of six months.
▸ The System
More than a website. A connected lead system.
Four levers, working together. This is why $10K from us doesn't compare to $3K from a freelancer or $40K from an agency.
Clear positioning gets you found.
Most SMB sites describe themselves the same way every competitor does, so search engines can't differentiate. Neither can buyers. Sharp positioning is the first move that turns invisible into findable on Google, in ChatGPT, in your buyer's head.
Right messaging converts visitors into calls.
A buyer lands on your site, scans it for eight seconds, and decides: call you, or hit back. Generic copy loses every time to copy that names the problem they're trying to solve. Every page is written to do that work.
Distinctive design builds trust at first impression.
Trust is the whole game. Real photos, clean typography, mobile-first layout, design that doesn't look like every competitor in your category. Buyers make trust decisions in five seconds, before they read a single word.
The backend makes the leads compound.
AI search optimization, local SEO (GMB cleanup, schema), fast page loads, reliable form routing, monthly analytics, and a content layer that feeds AI search engines fresh material. Most websites go stale six months after launch. Ours get better.
▸ Scope
What you get for $10,000.
Fixed scope, fixed price, 30 days. Nothing extra, nothing missing.
- ▣Positioning and messaging framework. We figure out what you own and how to say it.
- ▣Competitive teardown of three local peers
- ▣5-page custom lead-generating website: home, about, services overview, one service detail page, contact
- ▣All copy written by us, based on the positioning
- ▣AI search optimization built in (structured data, FAQ schema, content patterns)
- ▣Google Business Profile setup or cleanup
- ▣Domain, hosting setup, analytics, contact forms. Handled.
- ▣One revision round + 60-minute launch walkthrough
- ▣First month of ongoing partnership included to launch you into production
▸ Timeline
What the 30 days look like.
Positioning
- •60-min interview to extract the real story
- •Competitive teardown of three local peers
- •Positioning + messaging doc, reviewed together
Copy + Wireframe
- •Website copy for all 5 pages
- •Wireframe approved with you
- •Design system applied
Build
- •Site built and optimized for AI search
- •GMB cleanup
- •Internal review
Launch
- •Your review and one revision round
- •DNS migration, launch
- •60-minute walkthrough
▸ Who's Behind It
The operators.
Mark Edwards and Alex Rollins. Two senior brand and marketing operators with 50+ years of combined experience building and growing brands. From Fortune 500 budgets to regional businesses you'd recognize by the truck wraps.
The Sprint is what that experience looks like when you compress it into 30 days and a fixed price.
▸ You've Seen Our Work
▸ Why Us
Two bad options. One good one.
Most SMBs choose between an agency (slow, expensive, optimized for retainer extension) and a freelancer (templates, stock photos, vanished after launch). Here's the third option, and why it's a better fit if you want the website to generate leads.
Senior operators. AI as leverage. One team, top to bottom.
- Mark and Alex run every project. No juniors, no account managers, no handoffs between the people who pitched the work and the people building it.
- 50+ years of brand and lead-gen experience between us. The kind that's already driven results for publicly traded Fortune 500 brands, regional powerhouses, and local businesses you see everywhere.
- AI as leverage on real strategic thinking. That's how we ship in 30 days at a price point that doesn't exist anywhere else in this category.
- Positioning before pixels. We figure out what your business owns before we touch a typeface, because a website without sharp positioning is just a brochure with better fonts.
- The Sprint is productized for a reason: so we can stay sharp on the ongoing growth work, which is the part of this that pays you back.
Built for retainers, not your lead pipeline.
- Five-person teams with blended rates north of $300/hour. Most of your $40K disappears into overhead before pixels are pushed.
- Discovery → strategy → creative review → build → QA. Four to six months on the calendar. By the time it launches, your competitors have shipped twice.
- Senior strategists pitch the work. Juniors execute it. The people in your kickoff call aren't the ones building your site.
- The business model rewards scope creep and retainer extension. Billable hours drive every decision. Your pipeline is a side effect.
One person can't be senior at all of it.
- Brand, copy, design, dev, SEO, AI optimization. Six disciplines. Nobody is senior at all of them. You'll get a great version of one and templates for the rest.
- $3K sites use stock photos and copy that could belong to any of your competitors. That's exactly the thing you're trying to escape.
- After launch, they disappear. When something breaks or you need a change, you're DIY-ing it or paying $150/hour to track them down.
- No strategic thinking. They execute what you brief. But if you knew exactly what to brief, you wouldn't be hiring help.
▸ Pricing
The price.
Everything in the Sprint, delivered in 30 days. Plus the first month of ongoing partnership to launch you into production.
Bundle with the Story Sprint for $22,000 (saves $3K). We sequence them: website month 1-2, story month 3-4.
Add-ons
Optional, à la carte.
| Add-on | Price |
|---|---|
| Brand refresh + headshots for up to 5 team members | $2,500 |
| Brand video (2-min, talking head + B-roll) | $5,000 |
| Full content program: 1 year of ongoing content + brand content system bundled | $10,000 |
▸ After the Build
The website is the means. Leads are the end.
A website that doesn't get edited goes stale in six months. Search algorithms shift. AI engines update what they prefer. Competitors copy you. The Sprint builds the asset. The ongoing engagement is how it turns into a working lead engine instead of a business card.
What you're really signing up for: an ongoing thought partner and execution help to make the changes that drive search, AI discovery, and conversion. Every month.
| Tier | Price | What You Get |
|---|---|---|
| Anchor | $1,000/mo | Hosting + security + monthly optimization sprint (AI search, on-page SEO, schema). Monthly analytics review with a written take on what to change next. Small site updates as needed. Standing line to us. |
| Compound | $1,800/mo | Everything in Anchor + one optimized page or post per month + quarterly competitive teardown refresh + Google Business Profile content cadence. |
| Operate | $3,000/mo | Everything in Compound + two content pieces per month + ongoing lead-gen experiments (offers, landing pages, form tests) + monthly working session. |
▸ Fit
Who the Sprint is not for.
We're picky on purpose. The Sprint works because it's fixed scope. If any of these describe you, we can scope a custom quote, or refer you to a shop that fits better.
- ✕You want a fully custom site with bespoke features
- ✕You need e-commerce, transactional functionality, or complex integrations
- ✕You're running on a custom CMS that complicates a clean build
- ✕You need committee or board approval to sign a $10K invoice
- ✕You want unlimited revisions
Tell us what you're working on. We'll either scope a custom engagement or point you to someone who's a better fit.
▸ FAQ
Common questions.
If your positioning isn't sharp yet, start with the Foundational Sprint ($7.5K–$20K by company stage, 30 days). It's the strategic diagnostic that tells us — and you — exactly what to build next. If you already know your positioning is locked: Website Sprint ($10K) if your site doesn't generate calls. Story Sprint ($15K) if your story isn't getting told online. Bundle both Sprints for $22,000 (saves $3K).
You can. And it'll look like every other $3K website in your category. A digital business card you'll never edit again. The Sprint is sharp positioning written into the architecture of every page so the site generates calls. Then the ongoing partnership is what keeps it generating them as search and AI engines evolve. If you want a static brochure, $3K is plenty. If you want a lead engine, this is what it costs.
Because we're not running discovery, strategy, creative review, and build phases with five people on the team. We're two senior operators using AI as leverage, with a fixed scope and a 30-day clock. You get the same quality of thinking, without the agency overhead.
You can buy just the Sprint. The first month of ongoing partnership is included to get you into production. After that, you're free to walk. You keep the site, the positioning, and the architecture. We won't chase you. But honest answer: a website without ongoing optimization gets out-ranked by the ones that do, fast. Most clients keep us on because the math works. What we charge per month is a fraction of what one or two extra qualified leads is worth to their business.
Yes. Pricing is custom based on scope. A light brand refresh plus headshots for up to 5 team members is the $2,500 add-on. Full brand identity work is scoped per engagement — tell us what you need and we'll price it.
Best case, you have decent photos of your team and your work. We art-direct what you've got into the site. If your library is thin, the $2,500 add-on covers a structured on-site capture day for hero shots, team B-roll, and product photography. If neither is in play, we'll carefully source stock that doesn't look like every other site in your category. We won't pretend stock does what a real shoot does. We won't sink your $10K on a shoot day either.
We run 6 Sprints at a time, max. Tell us what's bugging you about your current site and we'll let you know the next available start date.
You get one revision round during the build. The reason we can do this in 30 days at this price is because we've productized the process. Our work is good. You'll like it.
▸ Apply
See if we're a fit.
Tell us about your business. We'll get back to you within one business day. If we're not the right fit, we'll say so. And probably point you to someone who is.
Alex + Mark